Imran Sadiq

Senior Sales & Marketing and Event Management Professional

About

Leveraging over two decades of experience in high-impact Event Management, TV/Radio Production, and Sales & Marketing, Imran Sadiq is a results-driven professional with a proven track record in leading large-scale projects and driving significant revenue growth. He excels in strategic planning, fostering key relationships, and developing world-class solutions for diverse industries, poised to deliver exceptional value in senior leadership roles.

Work Experience

General Manager

LA PLAGE CLUB

Feb 2021 - May 2023

Cebu, Cebu, PH

Led comprehensive operations for La Plage Club, Cebu's top-ranked pool club, maximizing efficiency, guest satisfaction, and profitability.

  • Directed a team of 72 staff members, optimizing operational efficiency and ensuring adherence to club policies and procedures.
  • Achieved and maintained La Plage Club's status as the #1 pool club in Cebu by consistently maximizing guest and owner satisfaction.
  • Managed strategic decision-making for upgrades, comps, and rebates, aligning with club policies to enhance guest experience and financial performance.
  • Cultivated strong owner loyalty and delivered solid business results through proactive communication and effective expectation management.
  • Utilized CRM and ERP software to streamline operations and enhance customer relationship management.

Assistant General Manager

LA PLAGE CLUB

Aug 2020 - Feb 2021

Cebu, Cebu, PH

Supported executive management in overseeing La Plage Club operations, contributing to its top-ranked status through strategic coordination and team leadership.

  • Assisted the General Manager in day-to-day operations and led HOD meetings in their absence, ensuring seamless operational continuity.
  • Functioned as the club's public relations director, promoting the property within the industry and local community to enhance brand visibility.
  • Managed employee performance reviews and actions, fostering a high-performing team environment.
  • Provided in-depth knowledge of the club and local area, supporting VIP relations, hotel functions, and special events.

Events Project Manager

LIVE WIRE EVENTS

Apr 2003 - Jul 2020

Phnom Penh, Phnom Penh, KH

Spearheaded event management, production, and business strategy as a founding member of the executive team, leading a team of 20 professionals.

  • Co-founded and led the first Executive Management team, developing and nurturing the corporate mission and business strategy for Live Wire Events.
  • Directed a team of 20 event management professionals, overseeing all aspects from concept development to stage design, programming, lighting, and choreography for diverse events.
  • Successfully executed high-profile productions, including the 'Jessie J. Concert in Cambodia' with Smart Axiata Telecommunications, and numerous grand openings for major automotive brands (Rolls-Royce, BMW, Porsche, Volkswagen, Audi, KIA, MG Motors & Mazda) and fashion brands (Hugo Boss, Rado, VERTU & Brioni).
  • Managed comprehensive project cycles from brainstorming and planning to implementation, ensuring timely delivery and client satisfaction.
  • Cultivated strong client relationships, effectively translating client visions into successful, large-scale events.

Project / Promotions Manager

BITE PRODUCTIONS

Aug 2001 - Dec 2002

Phnom Penh, Phnom Penh, KH

Managed and promoted diverse events, overseeing production, budgets, and client relations for Bite Productions.

  • Headed the event management team, developing and implementing concepts for all events, including stage design, programming, sound, and lighting.
  • Supervised the production of all event materials and managed project budgets and proposals for various events and related fields.
  • Successfully managed high-profile events such as 'An Evening at Angkor with Jose Carreras-2002 Concert' and the 'ATF (ASEAN Tourism Forum/Welcome 2003) Launch.'
  • Coordinated locations, schedules, budgets, hotel, and talents, ensuring seamless execution of projects.
  • Liaised with international clients, including Conde Nast Traveler, for photo shoots and managed all event requirements, including productions and media.

Sales Consultant

INTERQUESS ENTERPRISES

Nov 2000 - Jul 2002

Phnom Penh, Phnom Penh, KH

Drove advertising sales for Yellow Pages projects, cultivating relationships with Fortune 1000 clients and contributing to market leadership.

  • Managed and sold advertising for two Yellow Pages projects (2001/02 and 2002/03), contributing to the company's position as the market leader in Cambodia's business directory sector.
  • Developed and maintained lasting relationships with numerous Fortune 1000 clients, demonstrating strong client acquisition and retention capabilities.
  • Conducted comprehensive sales presentations, negotiated advertising contracts, and managed the full sales cycle from initial contact to after-sales service for large corporate clients.
  • Facilitated seamless coordination between clients and the graphic department to ensure accurate and effective advertisement artwork.

Head of Commercial Production (5 Radio Channels)

ABC RADIO NETWORK (ASIA BROADCASTING CORPORATION)

Dec 1999 - Nov 2000

Colombo, Western Province, LK

Led commercial production for five major radio channels, overseeing content creation, live event promotion, and timely broadcast delivery.

  • Directed commercial production for five radio channels (Sun FM, Gold FM, Hiru FM, Tharu FM & Soorivan FM), overseeing voice-overs, audio trailers, and commercials.
  • Managed the end-to-end production of commercials and trailers, ensuring accurate and on-time delivery for broadcast.
  • Produced songs for local bands and promoted live events, contributing to audience engagement and station visibility.
  • Compiled and presented monthly production reports for General Meetings, providing key insights into operational performance.
  • Performed as a Mobile, Radio Live, and Club DJ, entertaining live audiences and enhancing station presence at events.

Assistant Producer/Producer

YA*TV – YOUNG ASIA TELEVISION

Jan 1997 - Dec 1999

Colombo, Western Province, LK

Produced and directed television programs and music videos, managing budgets, production teams, and cross-departmental coordination.

  • Produced individual stories for 7 television programs and served as Assistant Producer for YA Café and I Zone programs.
  • Directed shoots with cameramen, technical crew, presenters, and managed studio settings, ensuring high-quality production.
  • Coordinated effectively with various departments, including Editing and Graphics, to streamline post-production workflows.
  • Managed budgets and controlled expenses for various productions, ensuring projects were completed within financial parameters.
  • Directed and produced music videos for local music groups, and worked as Production Manager for international producers and teams.

Education

General Certificate of Education (G.C.E.)

C.W.W. Kannangara Vidyalaya

Jan 1992 - Dec 1992

Colombo, Western Province, LK

Speech & Drama

Wendy Whatmore Academy

Jan 1992 - Dec 1992

Colombo, Western Province, LK

Projects

Braga Conceptz Event Management Project

Sep 2024 - Apr 2025

Managed artist liaison and operations for Braga Conceptz across three main events: IYAZ Live in Dubai, SkyJam Launch, and SunDance Dubai.

PCLA New Year's Eve Celebrations (June) (Kiwi Events)

Jun 2024 - Jun 2024

Showcalled PCLA New Year's Eve Celebrations in June, managing an event for 56,000 participants.

PCLA Ramadan Eid Mubarak Celebration (Kiwi Events)

Apr 2024 - Apr 2024

Served as Show-Caller for the PCLA Ramadan Eid Mubarak Celebration, coordinating an event for 18,000 participants.

Dubai First Music Festival (Untold Dubai)

Feb 2024 - Feb 2024

Managed backstage operations for the Galaxy Stage at the inaugural Dubai First Music Festival.

RAKBank Wave Summit 2024 (Kiwi Events)

Feb 2024 - Feb 2024

Managed the RAKBank Wave Summit 2024 for Kiwi Events at Ras Al Khaimah Exhibition Center.

InterSec Dubai 2024 (Xtream Vision)

Jan 2024 - Jan 2024

Contributed to Xtream Vision's presence and operations at InterSec Dubai 2024.

PCLA New Year's Eve Celebrations 2023-2024 (Kiwi Events)

Dec 2023 - Jan 2024

Managed New Year's Eve celebrations for PCLA, organized by Kiwi Events in Al Kous.

Freedom Business Summit (Alex Villas)

Dec 2023 - Dec 2023

Provided production and showcalling services for the Freedom Business Summit at Dubai Knowledge Park.

Launch of Baseball United in Dubai (Basedball United)

Nov 2023 - Nov 2023

Oversaw production and talent management for the official launch of Baseball United in Dubai.

GITEX Dubai 2023 Exhibition Stand (Xtream Vision)

Nov 2023 - Nov 2023

Managed business development and exhibition stand operations for Xtream Vision at GITEX Dubai 2023.

Languages

English

Skills

Event Management

  • Event Planning
  • Project Management
  • Live Event Production
  • Conference Management
  • Showcalling
  • Backstage Management
  • Venue Selection
  • Logistics Coordination
  • Security Management

Sales & Marketing

  • Sales Volume Maximization
  • Market Positioning
  • Relationship Building
  • Negotiation
  • Strategic Alliances
  • Marketing Collateral Development
  • Deal Closing
  • Client Acquisition
  • Public Relations
  • Brand Management

Media Production

  • TV Production
  • Radio Production
  • Commercial Production
  • Audio Production
  • Music Video Production
  • Directing
  • Scripting
  • Budget Management (Production)

Leadership & Management

  • Team Leadership
  • Operational Efficiency
  • Strategic Planning
  • Decision-Making
  • Cross-functional Collaboration
  • Performance Management
  • Stakeholder Management
  • Problem-Solving
  • Organizational Skills
  • Multi-tasking

Technical Skills

  • MS Word
  • MS Outlook
  • PowerPoint
  • MS Windows
  • Adobe PDF
  • Internet Explorer
  • Google Chrome
  • CRM Software
  • ERP Software

Communication & Interpersonal

  • Verbal Communication
  • Written Communication
  • Client Relations
  • Guest Relations
  • Team Player
  • Negotiation
  • Networking
  • Public Speaking

Interests

Sports

  • Rugby
  • Squash

Music

  • Disc Jockey

Leisure

  • Traveling
  • Adventure